PREFACE: I bought this product in Vigorous Violet on a whim one day at Target for I think $8. I was looking for a lipstick with cool, purple undertones, and deep pigmentation that would last. The shimmer looked cute as well.
THE BAD: This is a very sheer lipstick with an awful chemical smell upon application (the smell goes away after drying and doesn't have a noticeable taste). I only use the wand for dabbing the color onto my lips, but I need to use a my clean finger work the color into my lips evenly. I then apply a few dabs of creamy nude/brown lipstick to add some coverage and mix in with the purple color, which works out.
THE GOOD: Like I said, the color turns out very sheer, which may be what you're looking for (or not). After one coat, I find that my lips have just slightly adjusted in tone (cool, purple) with semi-noticeable shimmer. This lipstick dries to a somewhat matte finish. It lasts until I eat or drink something, which is what I would expect.
OVERALL: It was disappointing. Though I got the hue I wanted, the color was too sheer. The shimmer looks nice. The smell is just too bad, and makes me feel like I'm putting something bad for me on my lips (which I probably am, but don't need to be reminded). This wasn't the most useless product I've ever bought, but I would still consider it a waste of money. I should have just gotten a normal, creamy lipstick in the same violet color.
Bottom Line No, I would not recommend this to a friend