I love the weightless feel of this foundation. It looks very natural on, even in bright sun and it holds up well even if I sweat. I use a touch of high-def powder to set it, and it lasts all day. I prefer to apply it by running my fingers across the pad, then smoothing it on my face. It seems to give a bit more coverage than using the enclosed sponge. All in all, it's the best foundation I've tried in years for my 40-something skin!