I am a big fan of Rimmel products. This is my first disappointment. The quality of the pencil is fine but the color is, emphatically, not. The purple is lighter than expected with an odd, almost hot pink undertone. Rather than a deep purple to make your eyes pop, this is sort of a hot pink to make them look like they are red-rimmed. What were they thinking?!? It was cheap so shipping it back would cost as much as I paid for it. I'm tossing it out.