shu uemura, named after its founder and legendary Japanese make-up artist Mr. Shu Uemura, has been breaking the boundaries of beauty creation for over 50 years. Inspired by a spirit of professional make-up artistry, shu uemura was shaped on the founder’s holistic philosophy that "beautiful make-up starts with beautiful skin". Steeped in the tradition that quality skincare is essential to creating artistic make-up expression, shu uemura uses only the most innovative skincare formulas and breakthrough technologies to reveal every woman’s inner beauty.

Employing a unique blend of nature, science and art combined with shu uemura's pioneer spirit creates avant-garde make-up, high performance skincare and artistically-crafted professional quality tools that fuse simplicity and elegance.

shu uemura's extraordinary color profusion, unparalleled in the world of make-up artistry, enables every user to become a true artist; liberated to freely experiment with infinite make-up expression. Explore the world of shu uemura and find your own art of beauty.

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