In our case, the old adage, “Necessity is the mother of invention,” certainly rings true. In the mid-1960s, an enterprising young marketer and advertising guru named Baxter Finley began a search for quality men’s skin care products. Motivated by the difficulty in finding them, he founded Baxter of California, a boutique personal care company headquartered in Beverly Hills, CA.
Today the brand has a new look and feel with updated packaging, new cutting-edge men’s products, and improved formulations that combine the trusted traditions of science with fine ingredients with nature. Ideal for all skin types, the high-tech assortment provides men with intelligent skincare solutions to anti-aging, shaving, cleansing and basic skincare.
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