The inspiration:

Harajuku (hara-joo-koo): n. 1. style and attitude of Japanese girls from Harajuku, Tokyo. N. 2. anything goes, outrageous, layered and eye-catching.

Harajuku Lovers fragrance: n. 1. a fatal attraction to cuteness.

Urban. Playful. Hip. Introducing the 5 scents of Harajuku Lovers. Choose the girl the best fits your personality. After you get one, you’ll have to get them all!

Inspired by the electric street scene of the Harajuku shopping district in Tokyo, the Harajuku Lovers collection captures the lyrics and iconography from Gwen Stefani’s albums and appeals to anyone who appreciates “a fatal attraction to cuteness”.