Mr. Alès, one of Paris’ legendary hair stylists, has been creating and recommending his natural, plant-based remedies for nearly 50 years.  A true pioneer, he paved the way for botanical hair care long before the emergence of environmental awareness and “green” hair care trends.  

From 1956 to 1969, he formulated his first Phyto products, Huile d’Alès Intense Hydrating Oil Treatment, Phyto 7 Daily Hydrating Cream and Phytodéfrisant Botanical Relaxing Balm. At his Patrick Alès Salon in Paris (still open today) he tested his new formulas on his clients and high-profile celebs such as screen siren Catherine Deneuve, and former first lady Jacqueline Kennedy Onassis.

Always keeping his client’s needs in mind, he created the award-winning Phytodéfrisant, for a beauty editor friend who had naturally curly, frizzy hair.  She was craving ‘Veronica Lake’-like softness, shine and manageability.  The unique formula did just the trick, gained a cult-like following and the rest is history. 

With the same passion and fervor he had decades ago, Mr. Ales continues to develop botanical solutions that are all natural, safe and effective.  We invite you to follow Mr. Alès’ personalized prescriptions and experience the beauty of Phyto today.

FOR SMOOTH AND SLEEK

1. Shampoo your hair with Phytobrush Shampoo.  This frequent-wash shampoo contains natural thermo-protective agents that shield strands from the damage of heat styling.

2. Apply a quarter size of Phytodefrisant Botanical Hair Relaxing Balm on wet hair. Mix with a pea size of Phyto 7 Daily Hydrating Botanical Cream for added moisture and shine. Comb through to distribute evenly. Continue with heat-styling. Straightening effect is cumulative with continued use.

3. Finish with Phytolisse Finishing Serum for sleek and smooth hair. Pump 1 to 2 drops into palm. Distribute throughout hair with fingertips, focusing on the ends. Use throughout the day to fight frizz from humidity and calm fly-aways.

FOR LUSCIOUS CURLS

1. Shampoo your hair with Phytocurl Curl Enhancing Shampoo. (sku 87944) This unique blend of botanicals defines and boost curls, leaving hair soft and manageable.

2. Spray on Phytocurl Curl Defining Spray to seal and protect each curl. Scrunch hair to encourage curl definition.

3. Finish with Instant Hold Spray with Myrrh Extract for glamorous, sophisticated styling without build-up.

FOR BEACH-CHIC

Lunch on a terrace or a little golf? Day at the beach? Even a little exposure to the summer sun calls for protection. Protect your hair while expecting shine and softness using the PHYTO Plage Protective Sun Veil.  

1. Avoid straw like strands with PHYTO Plage Protective Beach Spray. This protective and nourishing dry oil will leave hair with a high shine wet-look and total softness.

2. Wash away the salt, sand and chlorine with Phyto Plage Moisturizing Hair and Body Wash, leaving behind softness and hydration.

3. Use Phyto Plage Protective Gel to hydrate, smooth and improve the appearance of waves and curls.

FOR COLOR-TREATED HAIR

1. Use Phytocitrus Vital Radiance Shampoo for 2 weeks after color process to seal in color and smooth hair cuticles. Then use once a week to maintain the beauty of your color and alternate with Phytojoba Intense Hydrating Shampoo.

2. Use Phytocitrus Soin Vital Radiance Mask in conjunction. Apply a small amount of mask to hair and distribute with a wide tooth comb. Leave on for 2 to 5 minutes. Rinse thoroughly.

3. Finish with Phytomist Instant Hydrating Conditioner for added shine and photo protection. This is your insurance to protect color from fading.

FOR ANTI-AGING

1. Use Phytodensium Anti-Aging Shampoo to fortify and protect shafts from free radicals and environmental stresses.

2. Apply a small amount of Phytodensium Anti-Aging Mask to regenerate hair, restore density and add luminous shine.

3. Finish with Phytodensium Anti-Aging Serum to slow down the appearance of gray hair by boosting melanin production and preventing oxidation. Apply on towel dried hair and massage into scalp and hair. Do not rinse.

FOR BODY AND BOUNCY VOLUME

1. Shampoo with Phytovolume Volumizing Shampoo with Yarrow Extract if you have virgin hair or a slightly oily scalp, and alternate with Phytopanama+ Ingelligent Shampoo for frequent use. Use Phytomousse Volume Foam Shampoo if you have dry hair, and alternate with Phytolactum Gentle Shampoo for frequent use.

2. Spray Phytovolume Actif Volumizer Spray on towel-dried hair directly to root one section at a time and blow dry.

Looking for something you saw before?