|  |  | EVE LOM – THE QUEEN OF CLEANSING Eve Lom is acknowledged as one of the world’s leading facial therapists ~ and one of the most respected and sought-after beauty professionals practicing today. Born in Czechoslovakia, Eve has been based in London since the early 1980s. It was in France that Eve first became interested in cosmetic chemistry and in time Eve moved to London and studied anatomy, nutrition and several other massage techniques. She subsequently learned about acupuncture in China, before establishing her own salon, devising her legendary facial treatment and developing her cult skincare range. Eve believes that many women do too much to their skin, applying make up, then stripping it off with a regime of cleansers and toners, before applying moisturisers and rejuvenation treatments in an attempt to repair the damage. For Eve, less is definitely more and when a moisturiser is required it should also protect against potential environmental damage and the rigours of modern life. The effective minimalist regime Eve recommends works for all skin-types and places a strong emphasis on cleansing and exfoliation. Her expanded cult skincare line now has 11 products but remains based around her classic best-selling Cleanser. |  |
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