Mascara with Maximum Staying Power
Conventional mascara is soluble in water, so it can easily run when it comes in contact with sweat, tears, very humid air or precipitation. Waterproof mascara formulations are not water soluble, allowing them to stand up to the effects of moisture. Wearing waterproof mascara can help you avoid problems with your makeup running or becoming smeared during the day. Some waterproof mascara products are thicker than conventional formulas as well. This can make them more effective at plumping each lash for a full, lush effect.
Get the Perfect Effect
Finding the right mascara
is easy when you keep the look that you're going for in mind. Waterproof mascara products are formulated to produce different effects. You can choose a lengthening product for a longer look, a volumizing formula for a fuller look and defining mascara to make fine lashes more visible. Multitasking waterproof mascara products produce more than one result, making it possible to enhance the look of your lashes in multiple ways with one product. It's also important to consider how dark you want your lashes to appear when shopping for mascara. Black mascara will give you the darkest, most dramatic results, while brown and black-brown colors appear more natural due to their lighter colors. Information about the benefits and colors of these mascara products can be gathered from their names and descriptions.
Remove Your Mascara Fully
Waterproof mascara can be difficult to remove with plain water and ordinary facial cleansers. For best results, use an eye makeup remover prior to washing your face to sweep every last trace of your waterproof mascara away. At drugstore.com we stock a wide assortment of liquid eye makeup remover and eye makeup remover wipes to meet your needs.
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