- Your eyes are one of the first things that people notice about you when you are introduced, and when you talk with others, it's your eyes where their gazes often focus. Because so much attention is paid to the eyes, the way that you accentuate them with cosmetics greatly impacts your overall appearance. While many types of cosmetics go into creating stunning eye looks, beautiful eye makeup begins with eyeshadow. The right eyeshadow products can make your eye color pop and create the perfect play of illumination and shadow to give you vibrant, get-noticed eyes. READ MORE ABOUT EYESHADOW »
Eyeshadow comes in many forms, but the most common and popular variety is the pressed powder formula. Pressed powder shadow comes in a compact and may be sold on its own or in a palette that contains multiple colors. Powdered shadow is easy to sweep over the eyes and very simple to blend, and you can easily layer shades to create an endless array of looks with their formulas. Mineral powdered eyeshadow is a special type that is made from ground minerals that are of natural origin. These formulas come both in pressed form and as loose powder that is applied with a brush instead of a wand.
For more vibrant eyeshadow looks, you can opt for alternatives to powdered shadows. Liquid shadows come in tubes or bottles and are painted on with a brush or wand and then allowed to dry. Stick eyeshadows have a creamy consistency and are simply rubbed over the eye area to contour and highlight the lids. Cream shadows are sold in pots or jars and can be applied with the fingertips or a brush. Wet-dry eye shadows look similar to powders but are specially designed for application with a wet brush to produce bolder color when you wish to create more dramatic looks.
When selecting eyeshadow colors, you'll need to take into account the hue of your skin's natural undertones. If your skin has hints of blue, pink or violet, look for colors that are cool in tone like purples, pinks, blues and grays. For undertones that are peach or golden, warmer hues like corals, browns and greens are ideal. You should also consider your eye color when choosing shadow hues. The more contrast there is between the color of your eye shadow and the color of your eyes, the more dramatic and dynamic your makeup looks will be. In general, neutrals and soft pastels are recommended for day, while dark colors and smoky looks can really add the proverbial wow factor when worn at night.
No matter what type of makeup look you're inspired to create, you'll find the best eyeshadow products to complete your look right here at drugstore.com. We have a huge selection of high quality shadows made by the best brands in the industry within our collection. With hundreds of formulas and styles from which to choose, our eyeshadow department will help you stock up on products that you can mix and match to experiment with color and beautify your eyes. Shop our collection today! BACK TO TOP »