What Makes Makeup Natural?
The term "natural" can have many meanings when it comes to makeup. The products you'll see marked with a green "natural" banner in the drugstore.com collection are either entirely made from ingredients sourced from nature or receive the majority of their volume from natural ingredients. Natural eyes
, lips, face and nails products may contain essential oils derived from plants and pigments made from ground minerals. Typically, they are free of artificial fragrances and dyes and use natural stabilizers to extend their shelf lives instead of chemical preservatives.
Why Go Natural?
Natural makeup can be beneficial for any woman, as these products rival the quality of traditional makeup and come in a wide range of colors. Some people prefer products like natural nail polish
because they are striving to lead more natural lives and are looking for ways to reduce the number of chemicals they come in contact with on a daily basis. Many natural cosmetics manufacturers use ecofriendly ingredients, manufacturing processes and packaging, making them perfect for women who are concerned with protecting the planet. Because synthetic ingredients can be irritating to delicate skin, women with sensitive complexions may be able to use natural cosmetics with less risk of reactions.
Types of Products Available
With so many women now looking for natural cosmetics instead of traditional makeup, manufacturers of natural beauty products are now offering all kinds of makeup in their collections. You can find natural cosmetics for the face, such as foundation, concealer, bronzer and blush, and natural cosmetics for the eyes, including eye shadow, eyeliner and mascara. Natural lipstick and lip gloss and naturally-based nail products are also available. Brands also offer natural makeup remover
for taking off cosmetics at the end of the day. These products include both liquid products and disposable towelettes. Brushes, cotton swabs and other applicators and accessories made from ecofriendly materials are featured in natural cosmetics collections as well.
Choosing the Right Natural Products
You can shop for natural cosmetics just the way you would traditional cosmetics. When choosing natural face
like foundation and concealer, look for the formula that best matches your skin tone. Women with fair and medium complexions should match the color of their complexions to the cosmetics, while women with darker skin should match the color of their necks. To get the best colors of natural eye and lip products, select products that will complement the undertones of your skin. Choose warm products to bring out peach and gold undertones and cool products for enhancing pink, blue and lavender tinges to the skin. Since the content of natural products can vary, reading the ingredients can also help you select the best makeup solutions for your collection. back to top »
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