In 1907, a French chemist named Eugène Schueller developed a new form of hair dye that he began to market to salons throughout Paris. The products Schueller created were different than others on the market because of the extensive research that he used to create his formulas. Truly scientifically superior to others on the market, his hair care brand became a quick success, and he hired more scientists to help him develop novel, new products.
L'Oreal has never lost touch with its roots in science. Today, the chemists and hair care experts at the brand work to develop new products in six different research centers worldwide. The guiding philosophy at L'Oreal is that all women deserve to be pampered and that the formulas that bear the brand’s name should make the ladies who use them feel glamorous. Through marketing campaigns and highly effective hair care formulas, the company helps women feel better about themselves and highlight their natural beauty.
Today, L'Oreal remains one of the worldwide leaders in at-home coloring. The brand produces a wide variety of hair color lines to help meet the needs of women of all ages. The Excellence collection is ideal for women who wish to cover gray, while the Preference line is perfect for those who want to experiment with new looks that are as natural as possible. The Feria range features bold, trendy colors that are beloved by women of all ages. Each hair color line includes an array of shades to ensure that every woman can find the right hue to complement her unique coloring.
Along with salon quality hair color products, L'Oreal produces hair care formulas and styling aids for all hair types. The various lines in the collection are geared toward specific concerns. Women with curly hair will benefit from the EverCurl range, while the EverStrong line features products that help strengthen damaged tresses. For more intensive therapies, L'Oreal offers advanced formulas that rival the benefits of treatments performed in salons. The collection even includes products that are ultra gentle and designed for babies, children and women with very sensitive skin.
drugstore.com carries all of the most popular lines of L'Oreal Paris products. From hair color in classic and trendy shades to shampoos and conditioners for daily use to styling products that can help you get the looks you love, you'll find it all here in our collection at prices that will fit your budget. Start shopping to find your perfect hair care regimen or stock up on the L'Oreal products that you already know and love.
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