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Get $5 off your $20 John Frieda hair care purchase *In-stock John Frieda hair care products only.
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Permanent Hair Color

 –  Changing your hair color does not always require spending hours at the salon, often for an exorbitant cost. With many of the permanent hair color options available at drugstore.com, you can transform your look - for good - from the comfort of your own home. Salon-quality results are achievable with the many permanent hair color options available right here. These products come in a variety of styles, so you can find the right color and easiest application to suit your preferences. Explore the permanent hair color options available through drugstore.com, and enjoy your gorgeous new look.
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L'Oreal Paris Feria Wild Ombre Haircolor, Light to Medium Blonde (O80)- 1 ea
L'Oreal Paris Feria - Wild Ombre Haircolor, Light to Medium Blonde (O80)...
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L'Oreal Paris Professionnel iNOA Rich Developer, 20 vol.- 33.8 fl oz
L'Oreal Paris Professionnel - iNOA Rich Developer, 20 vol. - 33.8 fl oz
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Permanent hair color - by its name alone - might sound intimidating. After all, you don't want to make any drastic and permanent changes to your hair that you regret. However, using permanent hair color does not have to be a worrisome experience. In fact, it can be a positive one when you research your hair color options, consider your natural hair type and color, and select a product that seems designed just for your unique tresses.

Obviously, your first decision when it comes to permanent hair dyes is the color you choose. Many products recommend staying within two shades of your natural color. You can find a variety of shades in nearly every hair color brand. If you're looking to lighten your locks, you can choose from ultra-light sun blonde, golden blonde, or dark blonde. If you want a rich brunette tone, opt for golden brown or chestnut brown. Red tones range from a deep burgundy to a bright auburn. Plus, you can always find a rich black shade if you're looking to darken your tone.

Your permanent hair color product will include all of the tools you need to apply the color easily and effectively. While every kit includes slightly different products, there are several that you can expect when you open the package. In addition to the colorant, you might find a pre-coloring treatment such as a cream color developer or pre-color serum, which you will apply to your tresses before the hair color. In addition, your kit will likely include gloves or a comb, which make application simple. Finally, you might also receive a post-coloring treatment such as a conditioner, which can help nourish your tresses after applying permanent color.

While permanent hair color might sound like a damaging treatment for your delicate locks, many of these colors are also infused with nourishing ingredients such as silk proteins to treat your hair as you color. Other products might hydrate dry strands, leaving them infused with moisture all day. Permanent hair color may also promote shine, giving your tresses more depth, beauty, and sleekness.

When you're ready for a change, evaluate the different types of permanent hair color available at drugstore.com. You are sure to find the shade that best complements your natural color as well as your skin tone. Follow the step-by-step guidelines and use the tools provided in your package to create striking, salon-quality color at home. You'll be pleased with the results, and everyone will surely notice your eye-catching new look.

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