This grouping of products is further broken down into specialized formulas that provide additional capabilities, such as adding volume, protecting against UV damage, preserving color, enhancing color, augmenting highlights, and correcting tone. Here’s a look at a few of the most common types of shampooing products intended for permed and color-treated hair types.
Color care shampoos – These products contain ingredients that are designed to protect your hair color by nourishing strands with rich ingredients such as fresh botanicals.
Lightening shampoos – Designed to create the maximum effect for blonde hair coloring, lightening formulas gradually lighten blonde hair with daily use. Intended to enhance natural blonde coloring, this style of shampoo often contains ingredients that soften and add shine to your tresses, creating that freshly styled look.
Silver color enhancing shampoos – Nourishing tresses with lightweight formulas that enhance existing gray to silver hair coloring, this style of product is gentle enough for permed and color-treated hair.
Preserving color formulas – This style of shampoo helps to maintain the integrity of your hair color by resisting fading for as long as possible. Typically, products in this category offer gentle cleansing that delivers UV protection to help protect the brilliant shine of your hair color.
Hydrating shampoos for color treated or permed hair – Intended to offset the drying effects of treating hair, hydrating shampoos infuse fresh stores of moistures to maintain color brilliance.Volumizing shampoos
for color treated hair – Designed to help preserve the color of treated hair while also infusing fresh volume to your tresses, shampoos in this category include nourishing moisturizing ingredients that add bounce and a fresh look of life into tired locks. They make use of gentle cleansing surfactants to remove the buildup that dulls hair color and holds it down.
Highlight enhancing shampoos – This type of product encourages a full range of blonde highlights, giving your hair that freshly colored look without having to re-dye your hair. It contains ingredients known to gently eliminate product residue that dulls or darkens existing color.
Tone correcting shampoo for blonde color-treated hair – Using carefully selected ingredients, tone-correcting formulas are designed to neutralize existing brassiness in order to restore the original freshness of your hair coloring
It is important to choose your hair cleansing formula according to the needs of your hair. Choosing formulas with gentle, non-abrasive ingredients to include in your beauty regimen delivers the best results in the long run. Selecting a lightweight formula is the best way to maintain the natural bounce of your tresses, while also delivering color-enhancing benefits. Most products in this line help to preserve color by gently lifting away buildup to reveal lustrous shine and natural bounce. back to top »
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