12x More Impact Instantly Extreme Volume Clump-free Flake-free Smudge-free Ophthalmologist & allergy tested. Suitable for sensitive eyes & contact lens wearers. All Day Wear: No Clumps No Flakes No Smudges Instant Impact Brush Custom Designed to Grab Each and Every Lash L'Oreal introduces New Extra-Volume Collagen Mascara, our most revolutionary lash-plumping technology with hydra-collagen for breathtaking volume and incredible wear. Our Hydra-Collagen Complex Formula: Â The luxurious, buildable formula infused with collagen plumps lashes from the inside.Â Glides on smoothly and lasts all day, with 12x more impact.Â No flakes, smudges or clumps! Our Instant Impact Brush: Â Custom designed volumizing brush is uniquely shaped to reach every lash from corner to corner, for instant impact.Â Soft, luxurious bristles define and volumize all of your lashes for maximum volume, without any clumps! Made in U.S.A.