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Luxurious Permanent Hair Color

Fade-Resistant Rich Conditioning Color   With moisture seal technology locks in true-to-tone color and shine This Kit Contains: Applicator Bottle Containing Cream Developer Bottle of Permanent Haircolor Moisture Rich Conditioner Tube Instruction Sheet with Plastic Gloves Now from the #1 Permanent Haircolor Brand in the US Ethnic Market Dark and Lovely Fade-Resistant Rich Conditioning Color. An innovative formula that delivers vibrant, fade-resistant color and shine. This new formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. New After Color Conditioner - Multiple applications Non-Drip Liquid Cream-Gel - Easy, no mess application Low Ammonia Formula - New pleasant fragrance Aloe Vera & Sunflower Oil - Rich moisturizing ingredients Double Conditioning Power Moisture Seal Technology A super-rich ...

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Fade-Resistant Rich Conditioning Color   With moisture seal technology locks in true-to-tone color and shine This Kit Contains: Applicator Bottle Containing Cream Developer Bottle of Permanent Haircolor Moisture Rich Conditioner Tube Instruction Sheet with Plastic Gloves Now from the #1 Permanent Haircolor Brand in the US Ethnic Market Dark and Lovely Fade-Resistant Rich Conditioning Color. An innovative formula that delivers vibrant, fade-resistant color and shine. This new formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. New After Color Conditioner - Multiple applications Non-Drip Liquid Cream-Gel - Easy, no mess application Low Ammonia Formula - New pleasant fragrance Aloe Vera & Sunflower Oil - Rich moisturizing ingredients Double Conditioning Power Moisture Seal Technology A super-rich ...

Fade-Resistant Rich Conditioning Color   With moisture seal technology locks in true-to-tone color and shine This Kit Contains: Applicator Bottle Containing Cream Developer Bottle of Permanent Haircolor Moisture Rich Conditioner Tube Instruction Sheet with Plastic Gloves Now from the #1 Permanent Haircolor Brand in the US Ethnic Market Dark and Lovely Fade-Resistant Rich Conditioning Color. An innovative formula that delivers vibrant, fade-resistant color and shine. This new formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. New After Color Conditioner - Multiple applications Non-Drip Liquid Cream-Gel - Easy, no mess application Low Ammonia Formula - New pleasant fragrance Aloe Vera & Sunflower Oil - Rich moisturizing ingredients Double Conditioning Power Moisture Seal Technology A super-rich ...

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$5.99

Fade-Resistant Rich Conditioning Color   With moisture seal technology locks in true-to-tone color and shine This Kit Contains: Applicator Bottle Containing Cream Developer Bottle of Permanent Haircolor Moisture Rich Conditioner Tube Instruction Sheet with Plastic Gloves Now from the #1 Permanent Haircolor Brand in the US Ethnic Market Dark and Lovely Fade-Resistant Rich Conditioning Color. An innovative formula that delivers vibrant, fade-resistant color and shine. This new formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. New After Color Conditioner - Multiple applications Non-Drip Liquid Cream-Gel - Easy, no mess application Low Ammonia Formula - New pleasant fragrance Aloe Vera & Sunflower Oil - Rich moisturizing ingredients Double Conditioning Power Moisture Seal Technology A super-rich ...

Fade-Resistant Rich Conditioning Color   With moisture seal technology locks in true-to-tone color and shine This Kit Contains: Applicator Bottle Containing Cream Developer Bottle of Permanent Haircolor Moisture Rich Conditioner Tube Instruction Sheet with Plastic Gloves Now from the #1 Permanent Haircolor Brand in the US Ethnic Market Dark and Lovely Fade-Resistant Rich Conditioning Color. An innovative formula that delivers vibrant, fade-resistant color and shine. This new formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. New After Color Conditioner - Multiple applications Non-Drip Liquid Cream-Gel - Easy, no mess application Low Ammonia Formula - New pleasant fragrance Aloe Vera & Sunflower Oil - Rich moisturizing ingredients Double Conditioning Power Moisture Seal Technology A super-rich ...

$5.99
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$5.99

Fade-Resistant Rich Conditioning Color   With moisture seal technology locks in true-to-tone color and shine This Kit Contains: Applicator Bottle Containing Cream Developer Bottle of Permanent Haircolor Moisture Rich Conditioner Tube Instruction Sheet with Plastic Gloves Now from the #1 Permanent Haircolor Brand in the US Ethnic Market Dark and Lovely Fade-Resistant Rich Conditioning Color. An innovative formula that delivers vibrant, fade-resistant color and shine. This new formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. New After Color Conditioner - Multiple applications Non-Drip Liquid Cream-Gel - Easy, no mess application Low Ammonia Formula - New pleasant fragrance Aloe Vera & Sunflower Oil - Rich moisturizing ingredients Double Conditioning Power Moisture Seal Technology A super-rich ...

Fade-Resistant Rich Conditioning Color With moisture seal technology locks in true-to-tone color and shine This Kit Contains: Applicator Bottle Containing Cream Developer Bottle of Permanent Haircolor Moisture Rich Conditioner Tube Instruction Sheet with Plastic Gloves Now from the #1 Permanent Haircolor Brand in the US Ethnic Market Dark and Lovely Fade-Resistant Rich Conditioning Color. An innovative formula that delivers vibrant, fade-resistant color and shine. This new formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. New After Color Conditioner - Multiple applications Non-Drip Liquid Cream-Gel - Easy, no mess application Low Ammonia Formula - New pleasant fragrance Aloe Vera & Sunflower Oil - Rich moisturizing ingredients Double Conditioning Power Moisture Seal Technology A super-rich ...

$5.99
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$5.99

Fade-Resistant Rich Conditioning Color With moisture seal technology locks in true-to-tone color and shine This Kit Contains: Applicator Bottle Containing Cream Developer Bottle of Permanent Haircolor Moisture Rich Conditioner Tube Instruction Sheet with Plastic Gloves Now from the #1 Permanent Haircolor Brand in the US Ethnic Market Dark and Lovely Fade-Resistant Rich Conditioning Color. An innovative formula that delivers vibrant, fade-resistant color and shine. This new formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. New After Color Conditioner - Multiple applications Non-Drip Liquid Cream-Gel - Easy, no mess application Low Ammonia Formula - New pleasant fragrance Aloe Vera & Sunflower Oil - Rich moisturizing ingredients Double Conditioning Power Moisture Seal Technology A super-rich ...

Fade-Resistant Rich Conditioning Color   With moisture seal technology locks in true-to-tone color and shine This Kit Contains: Applicator Bottle Containing Cream Developer Bottle of Permanent Haircolor Moisture Rich Conditioner Tube Instruction Sheet with Plastic Gloves Now from the #1 Permanent Haircolor Brand in the US Ethnic Market Dark and Lovely Fade-Resistant Rich Conditioning Color. An innovative formula that delivers vibrant, fade-resistant color and shine. This new formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. New After Color Conditioner - Multiple applications Non-Drip Liquid Cream-Gel - Easy, no mess application Low Ammonia Formula - New pleasant fragrance Aloe Vera & Sunflower Oil - Rich moisturizing ingredients Double Conditioning Power Moisture Seal Technology A super-rich ...

$5.99
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$5.99

Fade-Resistant Rich Conditioning Color   With moisture seal technology locks in true-to-tone color and shine This Kit Contains: Applicator Bottle Containing Cream Developer Bottle of Permanent Haircolor Moisture Rich Conditioner Tube Instruction Sheet with Plastic Gloves Now from the #1 Permanent Haircolor Brand in the US Ethnic Market Dark and Lovely Fade-Resistant Rich Conditioning Color. An innovative formula that delivers vibrant, fade-resistant color and shine. This new formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. New After Color Conditioner - Multiple applications Non-Drip Liquid Cream-Gel - Easy, no mess application Low Ammonia Formula - New pleasant fragrance Aloe Vera & Sunflower Oil - Rich moisturizing ingredients Double Conditioning Power Moisture Seal Technology A super-rich ...

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

$10.39
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$10.39

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

$10.39
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$10.39

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Les Blondissimes Level 3 Permanent Fade Resistant Color Technology - Discover Preference Les Blondissimes Patented Fade-Resistant Crystal-Shine Colorants for extra light, natural-looking blonde color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess ...

$10.39
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$10.39

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Les Blondissimes Level 3 Permanent Fade Resistant Color Technology - Discover Preference Les Blondissimes Patented Fade-Resistant Crystal-Shine Colorants for extra light, natural-looking blonde color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess ...

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

$10.39
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$10.39

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

$10.39
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$10.39

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

$10.39
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$10.39

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

$10.39
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$10.39

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

$10.39
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$10.39

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

$10.39
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$10.39

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

$10.39
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$10.39

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

$10.39
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$10.39

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

$10.39
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Long-Lasting Color With Superior Shine. Fade Resistant Conditioning Colorant - New Shine Extending Formula. 1 Application ~ L'Oreal® Paris Superior Preference® Level 3 Permanent Fade Resistant Color Technology - Discover Preference Patented Fade-Resistant Crystal-Shine Colorants for luminous, long-lasting color with superior shine.  Brilliantly balanced shades that are always true and translucent.  Never dull, brassy or faded. Shine-Extending Conditioning - Enhanced with a new shine-extending concentrate that helps seal in first-day color and shine.  Rich hydrators with a protective UV filter leave hair luminous, resilient.  Plus a Preference Exclusive: a superior measure of conditioner - up to 6 luxurious treatments so color shines on and on. Superior Coloring Experience - Now, all you need for expert coloring.  Expert Colorist Gloves and simple instructions.  Plus a luxurious scent and advanced color gel technology for no-mess application. Included Inside: No-mess Color Gel Care ...

32 Warmer - Light Auburn Black Midnight Ruby is a warmer shade that boosts auburn tones.  To minimize auburn or red/orange tones, choose a cooler shade.  To enhance your hair's natural tones, select a natural shade. Feria is for all skintones and hairtypes.  Colour shown is recommended for medium brown to black natural hair colour.  Colour shown may be achieved on lighter hair.  On lighter, relaxed, bleached, permed or highlighted hair, results will be very intense.  Not recommended on predominantly gray hair. What you see is the shimmer.  Every colour clean and undiluted.  Clarified.  Intensified. Absolutely free of flat, matte tones.  Shimmering colour with 3X highlights that's more multi-faceted than ever before. No appointment necessary.  Wear Feria.  The new language of colour. This luxurious Feria collection includes: Shimmering Colour Permanent Haircolour Gel Gentle, deep conditioning permanent haircolour gel. Non-drip pure, prismatic colour Enough for longer hair   ...

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32 Warmer - Light Auburn Black Midnight Ruby is a warmer shade that boosts auburn tones.  To minimize auburn or red/orange tones, choose a cooler shade.  To enhance your hair's natural tones, select a natural shade. Feria is for all skintones and hairtypes.  Colour shown is recommended for medium brown to black natural hair colour.  Colour shown may be achieved on lighter hair.  On lighter, relaxed, bleached, permed or highlighted hair, results will be very intense.  Not recommended on predominantly gray hair. What you see is the shimmer.  Every colour clean and undiluted.  Clarified.  Intensified. Absolutely free of flat, matte tones.  Shimmering colour with 3X highlights that's more multi-faceted than ever before. No appointment necessary.  Wear Feria.  The new language of colour. This luxurious Feria collection includes: Shimmering Colour Permanent Haircolour Gel Gentle, deep conditioning permanent haircolour gel. Non-drip pure, prismatic colour Enough for longer hair   ...

B61 Cooler - Hi-Lift Cool Brown Downtown Brown is a cooler shade that minimizes red/orange or golden tones.  Want to boost red or golden tones, choose a warmer shade.  To enhance your hair's natural tones, select a natural shade. Colour Cue:   Colour shown may only be achieved on natural medium brown to natural black hair colour. Not recommended on hair coloured with black or dark brown shades.  Not recommended on light brown or lighter natural hair colour. Do not use on relaxed hair, bleached, highlighted or gray hair.  Permed hair, wait two weeks before using. Re-inventing Browns:  Feria Hi-Lift Browns .  Brilliant, shimmering Feria browns that lighten even the darkest hair up to 4 levels .  Patented formula with Colour Booster Technology controls brassiness , so browns are purer and cooler than ever. Sends pure colour and multi-faceted shimmer racing through every strand. No appointment necessary.  Wear Feria.  The new ...

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B61 Cooler - Hi-Lift Cool Brown Downtown Brown is a cooler shade that minimizes red/orange or golden tones.  Want to boost red or golden tones, choose a warmer shade.  To enhance your hair's natural tones, select a natural shade. Colour Cue:   Colour shown may only be achieved on natural medium brown to natural black hair colour. Not recommended on hair coloured with black or dark brown shades.  Not recommended on light brown or lighter natural hair colour. Do not use on relaxed hair, bleached, highlighted or gray hair.  Permed hair, wait two weeks before using. Re-inventing Browns:  Feria Hi-Lift Browns .  Brilliant, shimmering Feria browns that lighten even the darkest hair up to 4 levels .  Patented formula with Colour Booster Technology controls brassiness , so browns are purer and cooler than ever. Sends pure colour and multi-faceted shimmer racing through every strand. No appointment necessary.  Wear Feria.  The new ...

20 Natural - Black Black Leather is a natural shade that enhances your hair's natural tones.  If you are looking to boost gold or red tones, select a warmer shade.  To minimize red/orange tones, select a cooler shade. Color Cue:   Feria is for all skintones and hairtypes.  Colour shown is recommended for medium brown to black natural hair colour.  Colour shown may be achieved on lighter hair.  Not recommended on predominantly gray hair. What you see is the shimmer.  Every colour clean and undiluted.  Clarified.  Intensified. Absolutely free of flat, matte tones.  Shimmering colour with 3X highlights that's more multi-faceted than ever before. No appointment necessary.  Wear Feria.  The new language of colour. This luxurious Feria collection includes: Shimmering Colour Permanent Haircolour Gel Gentle, deep conditioning permanent haircolour gel. Non-drip pure, prismatic colour Enough for longer hair   Shimmering Colour Developing Creme in applicator Professional applicator tip ...

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20 Natural - Black Black Leather is a natural shade that enhances your hair's natural tones.  If you are looking to boost gold or red tones, select a warmer shade.  To minimize red/orange tones, select a cooler shade. Color Cue:   Feria is for all skintones and hairtypes.  Colour shown is recommended for medium brown to black natural hair colour.  Colour shown may be achieved on lighter hair.  Not recommended on predominantly gray hair. What you see is the shimmer.  Every colour clean and undiluted.  Clarified.  Intensified. Absolutely free of flat, matte tones.  Shimmering colour with 3X highlights that's more multi-faceted than ever before. No appointment necessary.  Wear Feria.  The new language of colour. This luxurious Feria collection includes: Shimmering Colour Permanent Haircolour Gel Gentle, deep conditioning permanent haircolour gel. Non-drip pure, prismatic colour Enough for longer hair   Shimmering Colour Developing Creme in applicator Professional applicator tip ...

91 Cooler - Light Beige Blonde Champagne Cocktail is a cooler shade that minimizes red/orange or golden tones.  Want to boost red or golden tones, choose a warmer shade.  To enhance your hair's natural tones, select a natural shade. Feria is for all skintones and hairtypes.  Colour shown may be achieved on very light blonde to light brown natural hair colour.  Darker hair will have darker results; red hair, redder results.  On very light blonde, or highlighted hair, results may be less vibrant.  Do not use on relaxed or bleached hair.  Permed hair, wait two weeks before colouring.   Not recommended on predominantly gray hair. What you see is the shimmer.  Every colour clean and undiluted.  Clarified.  Intensified. Absolutely free of flat, matte tones.  Shimmering colour with 3X highlights that's more multi-faceted than ever before. No appointment necessary.  Wear Feria.  The new language of colour. This luxurious Feria collection includes: Shimmering ...

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91 Cooler - Light Beige Blonde Champagne Cocktail is a cooler shade that minimizes red/orange or golden tones.  Want to boost red or golden tones, choose a warmer shade.  To enhance your hair's natural tones, select a natural shade. Feria is for all skintones and hairtypes.  Colour shown may be achieved on very light blonde to light brown natural hair colour.  Darker hair will have darker results; red hair, redder results.  On very light blonde, or highlighted hair, results may be less vibrant.  Do not use on relaxed or bleached hair.  Permed hair, wait two weeks before colouring.   Not recommended on predominantly gray hair. What you see is the shimmer.  Every colour clean and undiluted.  Clarified.  Intensified. Absolutely free of flat, matte tones.  Shimmering colour with 3X highlights that's more multi-faceted than ever before. No appointment necessary.  Wear Feria.  The new language of colour. This luxurious Feria collection includes: Shimmering ...

50 Natural - Medium Brown Havana Brown is a natural shade that enhances your hair's natural tones.  If you are looking to boost gold or red tones, select a warmer shade.  To minimize red/orange tones, select a cooler shade. Color Cue:   Feria is for all skintones and hairtypes.  Colour shown may be achieved on dark blonde to darkest brown natural hair colour.  Darker hair will have darker results; red hair, redder results; lighter, relaxed, bleached, permed or highlighted hair, lighter results.  Not recommended on predominantly gray hair. What you see is the shimmer.  Every colour clean and undiluted.  Clarified.  Intensified. Absolutely free of flat, matte tones.  Shimmering colour with 3X highlights that's more multi-faceted than ever before. No appointment necessary.  Wear Feria.  The new language of colour. This luxurious Feria collection includes: Shimmering Colour Permanent Haircolour Gel Gentle, deep conditioning permanent haircolour gel. Non-drip pure, prismatic colour ...

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50 Natural - Medium Brown Havana Brown is a natural shade that enhances your hair's natural tones.  If you are looking to boost gold or red tones, select a warmer shade.  To minimize red/orange tones, select a cooler shade. Color Cue:   Feria is for all skintones and hairtypes.  Colour shown may be achieved on dark blonde to darkest brown natural hair colour.  Darker hair will have darker results; red hair, redder results; lighter, relaxed, bleached, permed or highlighted hair, lighter results.  Not recommended on predominantly gray hair. What you see is the shimmer.  Every colour clean and undiluted.  Clarified.  Intensified. Absolutely free of flat, matte tones.  Shimmering colour with 3X highlights that's more multi-faceted than ever before. No appointment necessary.  Wear Feria.  The new language of colour. This luxurious Feria collection includes: Shimmering Colour Permanent Haircolour Gel Gentle, deep conditioning permanent haircolour gel. Non-drip pure, prismatic colour ...

205 - Extra Bleach Blonde Pure, Intense Lightening Kit in 1-Step Gel Deep Conditioning Formula Feria Extra Bleach Blonde is for all skintones and hairtypes.  Colour shown may be achieved on blonde to medium brown natural hair colour.  Darker hair will have warmer results.  Do not use on relaxed, permed or colour treated hair. Reach for Bleach.   It's up to you.  Bleach the ends.  Streak it.  Bleach it out all the way. Extra Bleach Blonde:   More lightening than ever.  Intense bleach blonde for her and him. Feria takes the darkest hair to the lightest pale blonde.  In one step with a virtually mess-free gel.  Easy rinse-off too. Deep conditioning for shimmer, shine and control.  Lighten up all the way. No appointment necessary.  Wear Feria.  The new language of colour. This luxurious Feria Collection includes: Shimmering Oil  Shimmering Developing Creme Shimmering Lightening Powder Applicator Tip Shimmer Enhancing Conditioner Mega-dose ...

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205 - Extra Bleach Blonde Pure, Intense Lightening Kit in 1-Step Gel Deep Conditioning Formula Feria Extra Bleach Blonde is for all skintones and hairtypes.  Colour shown may be achieved on blonde to medium brown natural hair colour.  Darker hair will have warmer results.  Do not use on relaxed, permed or colour treated hair. Reach for Bleach.   It's up to you.  Bleach the ends.  Streak it.  Bleach it out all the way. Extra Bleach Blonde:   More lightening than ever.  Intense bleach blonde for her and him. Feria takes the darkest hair to the lightest pale blonde.  In one step with a virtually mess-free gel.  Easy rinse-off too. Deep conditioning for shimmer, shine and control.  Lighten up all the way. No appointment necessary.  Wear Feria.  The new language of colour. This luxurious Feria Collection includes: Shimmering Oil  Shimmering Developing Creme Shimmering Lightening Powder Applicator Tip Shimmer Enhancing Conditioner Mega-dose ...

56 Warmer - Auburn Brown Brilliant Bordeaux is a warmer shade that boosts auburn tones.  To minimize auburn or red/orange tones, choose a cooler shade.  To enhance your hair's natural tones, select a natural shade. Feria is for all skintones and hairtypes.  Colour shown may be achieved on dark blonde to darkest brown natural hair colour.  Darker hair will have darker results; red hair, redder results.  On lighter, relaxed, bleached, permed or highlighted hair, results will be very intense.  Not recommended on predominantly gray hair. What you see is the shimmer.  Every colour clean and undiluted.  Clarified.  Intensified. Absolutely free of flat, matte tones.  Shimmering colour with 3X highlights that's more multi-faceted than ever before. No appointment necessary.  Wear Feria.  The new language of colour. This luxurious Feria collection includes: Shimmering Colour Permanent Haircolour Gel Gentle, deep conditioning permanent haircolour gel. Non-drip pure, prismatic colour Enough ...

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$10.39

56 Warmer - Auburn Brown Brilliant Bordeaux is a warmer shade that boosts auburn tones.  To minimize auburn or red/orange tones, choose a cooler shade.  To enhance your hair's natural tones, select a natural shade. Feria is for all skintones and hairtypes.  Colour shown may be achieved on dark blonde to darkest brown natural hair colour.  Darker hair will have darker results; red hair, redder results.  On lighter, relaxed, bleached, permed or highlighted hair, results will be very intense.  Not recommended on predominantly gray hair. What you see is the shimmer.  Every colour clean and undiluted.  Clarified.  Intensified. Absolutely free of flat, matte tones.  Shimmering colour with 3X highlights that's more multi-faceted than ever before. No appointment necessary.  Wear Feria.  The new language of colour. This luxurious Feria collection includes: Shimmering Colour Permanent Haircolour Gel Gentle, deep conditioning permanent haircolour gel. Non-drip pure, prismatic colour Enough ...