Pantene's Pro-V Daily Moisture Renewal Shampoo provides an all day moisturized feel and leaves hair soft, manageable and strong against damage. You have: Dry, brittle damaged hair. You want: Hair that feels moisturized, is strong*, and healthy-looking (*strength against damage). Use together with Pantene's Daily Moisture Renewal conditioner, which acts like hair's natural lipid layer, to help control the movement of moisture. Gentle enough for use on permed or color-treated hair. Provides an all day moisturized feel. Leaves hair soft, manageable and strong against damage. All hair types.