Helps Reduce Appearance of Stretch Marks With Vitamin E, Collagen & Elastin and Shea Butter All Over Body Lotion Dermatologically Tested Hypoallergenic Paraben free Phthalate free Palmer'sÂ® helps reduce the appearance of stretch marks with a special blend of pure Cocoa Butter, Vitamin E, Shea Butter and Bio-Elastâ„¢Â . Bio-Elastâ„¢ is a powerful combination of Collagen, Elastin, Centella Asiatica, Sweet Almost Oil and Argan Oil. This non-greasy, all over body lotion helps improve elasticity and suppleness of stretching skin during and after pregnancy. Also recommended for stretch marks associated with weight fluctuations. Palmer's does not manufacture store brands. Made in U.S.A.