"• First Sunscreen to pass Whole Foods Premium Care Requirements • Top Rated by EWG with a �1� rating in 2010, 2011, and 2012 for Baby, Beach and Sport ` • Free of biologically harmful chemicals (No Avobenzone, Oxybenzone or UV Chemical absorbers) • Highest SPF 50+ per FDA 2012 Rules • Highest level of Broad-spectrum UVA and UVB protection per FDA 2012 Rules • Highest level of water resistance (80 minutes) per FDA 2012 Rules • Non-nano formulation – Average particle size >100micron • Non-aerosol formulation (High concern of both ineffectiveness and particulates being inhaled) • Paraben, phthalate, PABA and 1,4 dioxane free • Applies and absorbs easily. Non-oily feel • Sunscreen produced in the USA • Does not have an obtrusive smell that many organic sunscreens have. • A member of the Safe Cosmetics Campaign Compact • Official LIVESTRONG Partner: Purchase of this product helps guaranty a minimum of $50,000 will go to improve the lives of people affected by cancer. • Featured in: Tennis, Bicycling, Natural Child, Daily Candy (top pick), Men’s Health (top pick), Competitor, Standard, Pharmacy Times, Men’s Journal (top pick), Chicago Tribune, Times Square, The Daily Green, YNN News, Denver News, Triathlete, and 100s of online review sites. Cribsie and Red Hat Product Finalist. • Travel safe tube size – TSA Compliant - 3 fl oz Please folllow us on facebook for the latest science and news (http://www.facebook.com/thinkbaby.thinksport) Why sunscreen? At THINKBABY and THINKSPORT, we are continually expanding our mission to provide safe products by identifying consumer product categories with known human health issues. Specifically, we target products that contain high levels of hormone disruptors and carcinogens. We then work with leading scientists worldwide to create safe alternatives. The majority of sunscreens currently on the market are full of questionable ingredients and known carcinogens. Simply looking at the ingredients you’ll quickly realize you don’t recognize any of them. Many existing sunscreens have been brought to market with little concern for their safety. Not only do ingredients in sunscreen interact with skin, but data shows after application of lotions, some of the same chemicals can be detected in the bloodstream. Most people wear sunscreen to reduce the chance of developing cancer, so why apply something that could potentially increase this risk? This question has unfortunately left many people moving away from using sunscreen at all. How is the THINKBABY and THINKSPORT LIVESTRONG different? The new sunscreen developed by THINKBABY and THINKSPORT LIVESTRONG sunscreen is highly effective, falls into the highest category for water resistance and has a sensible SPF 50+ rating. A quick look on your local drugstore shelf will show an increasing number of chemical sunscreens boasting ultra-high SPFs of 70 and greater. An SPF higher than SPF 30 offers only minimal improvement in sun protection and does not provide insight into its ability to protect for both UVA and UVB. Instead, these ultra-high SPFs are inflated through the use of chemical UV absorbers. The FDA has recently ruled that SPF numbers above 50 are not allowed. They have also ruled the terms Sweatproof and Waterproof as false claims. You should know that the effective difference between SPF 30 and SPF 100 is approximately 2.5% difference. Don’t be misled by ultra-high SPF numbers Additionally, THINKBABY and THINKSPORT LIVESTRONG sunscreens utilize average zinc oxide particles greater than 110nm. Kevin Brodwick, founder of THINKBABY and THINKSPORT explains why: �We always use the precautionary principle and as we expect the debate on the safety of nano particles to continue, we asked a simple question: Does the product have to contain nano particles to be an effective sunscreen? The answer is, quite simply, `no.’ � We also do not and won’t use aerosol dispensers, nor should you. Scientists have shown that parents apply 25% of the correct amount when using aerosol. As the SPF is actually a logarithmic function, if you are applying a SPF 100, you’re actually only putting on SPF equivalent of 3. More importantly, there is significant concern that children and parents are inhaling the particulates. If you look at the ingredients in aerosol sunscreens, you’ll quickly determine why you don’t want to breathe it. How do I use THINKBABY and THINKSPORT LIVESTRONG sunscreen? Applying THINKBABY and THINKSPORT LIVESTRONG sunscreen Children over the age of 6 months and anyone who will be exposed to sunlight should use sunscreen. THINKBABY and THINKSPORT LIVESTRONG sunscreen is perfect for anyone spending time in the sun, including pregnant women, children over 6 months, and anyone with sensitive skin. THINKBABY and THINKSPORT LIVESTRONG sunscreen is a physical sunscreen which means it works immediately upon application. It is not necessary to apply 30 minutes before you are exposed to sunlight as is the case with chemical sunscreens. THINKBABY and THINKSPORT sunscreen is classified as �water resistant - 80 minutes.� This is the FDA’s highest possible rating. It will maintain its SPF after 80 minutes of water immersion. The Environmental Working Group recommends reapplying sunscreen every two hours. THINKBABY and THINKSPORT LIVESTRONG sunscreen is perfect for sensitive skin. We recommend testing on a small area of the body to ensure that you don't have any sensitivities. Sunscreens that claim to be hypo-allergenic are nothing more than marketing hype in our opinion. As the population's exposure to chemicals has risen, there has been a direct correlation to things that people become allergic to. Simply google environmental exposure and allergies to view some of this research. Tips for Application THINKBABY and THINKSPORT formula applies easily and absorbs quickly. Be sure to apply all areas that will be exposed to sunlight, including behind the ears, neck, hands, feet, and scalp. Reapply every two hours or more as needed. While the sunscreen applies very easily, we recommend not spreading it too thin. Otherwise you will decrease the effectiveness of the sunscreen. Keep in mind that physical sunscreens work by reflecting sunlight. What else you might want to know.... The difference between physical and chemical sunscreens Physical (or mineral) sunscreens work by protecting the skin with a physical barrier on top of the skin. Mineral sunscreens contain an active ingredient of either zinc or titanium oxide. Thinkbaby sunscreen has the active ingredient of zinc oxide. Chemical sunscreens penetrate the skin and are absorbed into the blood stream. Active ingredients such as oxybenzone are found in chemical sunscreens and can act as endocrine disruptors in the body. The truth about SPF ratings THINKBABY and THINKSPORT sunscreen is rated SPF 50+. The American Academy of Dermatology recommends children over 6 months and adults use a sunscreen with SPF of 30 or higher. Some chemical sunscreens advertise SPF ratings as high as 100, however, the FDA revisited the system and set the upper limit to SPF 50 for 2012. The rating system as it stands causes more misperceptions than it solves. In short, sunscreens with very high SPF ratings do not provide better protection than a SPF 30 in relative terms. It’s important to note that the current SPF rating system does not rate UVA; it only rates UVB. Dermatologists recommend using a broad-spectrum sunscreen that protects against both UVA and UVB exposure. UVB is what commonly is associated with causing sunburn and free radical generation. Where UVA has been linked to skin damage and even more serious potential for free radical generation. About nanoparticles In sunscreen, nano particles refer to 0 micron to 1 microns or 1 to 100 nanometers. We acquire 100> nm size zno. There is concern within the scientific community that very small particle sizes may affect biological processes. Nanoparticles can easily pass through the epidermis and therefore could interact at the cellular level. To our knowledge there hasn’t been any direct statements that have concluded what sizes are safe and which are not. But in the general category of nanoparticles there is concern not just for babies but their general use. They could have the potential for greater disruption for infants, whose bodies are going through significant development. This is the same concern that scientists have in relation to what harmful chemicals pose on infants. The challenge surrounds on how to do testing. It certainly wouldn’t be advisable to conduct testing on babies or animal studies. So they will have to be done on cells to see their potential to interact and then we’ll have to extrapolate whether there would be similar concern within our biological systems. We can only theorize at this point that very small particles could disrupt cellular mechanisms that are very sensitive. There is not significant enough research to conclude that nano particles are safe. You will not find a legitimate researcher to agree that there is enough knowledge at this point and the testing is complex. We specifically utilize larger particle zinc oxide. Packaging THINKBABY and THINKSPORT LIVESTRONG sunscreen comes in 3oz tube made of environmentally friendly packaging that does not contain BPA, vinyl, or phthalates. The packaging and contents are environmentally safe. Each tube is marked with an expiration date. Note: The base formulations of our sunscreens are identical. We set out to make the most effective safe sunscreen possible. It didn’t make sense to make one safe for babies, and a harmful version for adults. While this seems obvious, you should check out what the major brands are doing�. Animal testing We do not test on animals. " | 
